At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
The video version of this talk is here: https://www.youtube.com/watch?v=rZiGHA-atv0
You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-do-you-know-why-by-oussama-ammar
This talk is given by Oussama Ammar, cofounder and partner at TheFamily.
You can explain what you do in a 10 second pitch. You can show how you do it through an amazing demonstration. But can you clearly define the reasons why you do it? If you can, you’ll attract the most motivated people, the ones who share the exact same purpose. If it’s true that startups’ missions are deeply rooted in the founders’ personal stories, they still need to be expressed and obvious for the rest of the team, the users and all the people you’re enrolling.